Did you know that of the 88% of nonprofits with a website, nearly three-quarters of them use a low-cost or no-cost solution for their site? They spend maybe just a couple hundred dollars to get a website up and running, often paying someone who knows about IT, but nothing about their organization to build them one—and they end up with a solution that doesn’t meet their needs.
This is the single most common problem that we struggle with in the nonprofit world.
A nonprofit’s website should be at the core center of its universe. But the problem is, once we get people to our site, we send them away. We send them off to LinkedIn or Twitter and Facebook. We send them somewhere else to opt in or make a donation. This is what most nonprofit organizations do: Get them to their website, then send them away. Whether it’s to Eventbrite to register, or to PayPal to donate or to WordPress for a blog, we’ve gotten into the bad habit of sending our online guests away from our website when our goal should be to keep them there and engage—to give them the tools they need to accomplish what they came to do.
A low-cost or no-cost solution will not get you the kind of site that you need in order to engage with your audience in a meaningful way.
To truly capture the attention of our users and engage with them at the heart of our site, we need to build a website that has the functionality, tools and design appropriate for engagement. We need to keep our audience on our website. When you have a site that’s built to engage your users and capture their attention without sending them away, you’ve cleared the biggest hurdle nonprofits are facing today.