Lisa Thompson

Lisa likes to “creatively communicate.” Whether that involves writing 30-second radio spots, 250-word newsletter articles or an in-depth feature for a magazine, she loves the challenge of arranging and rearranging words so that they make you sit up and take notice.

Instagram to Users: “Tag, You’re It”—A New Look for Brands

In the ever wonderment of how to use Instagram for brands, a new tagging feature has been launched to tag people and brands in photos. The Instagram game has changed. Tag, you’re it.

Five Ways to Be More Creative

To be creative, your creative department should encompass your whole company and include every employee. Here are 5 ways to be more creative.

What to Use When Google Reader’s Gone—Four Good Alternatives

You can hear the cry of news junkies bemoaning Google Reader’s impending death on July 1. The demise of the service has left many searching for alternatives. So here’s what to use when Google Reader’s gone.

Facebook is Rolling Out Graph Search—Is Your Business Prepared?

Facebook is changing. Again. This time it’s the launch of Facebook Graph Search which could naturally lead new customers directly to your Facebook Page.

Should My Company Have a Blog? Yes (If You Don’t Already)

Long before social media exploded with Facebook, Twitter and Google+, there was the blog. If you’ve ever wondered, “should my company have a blog?”—the answer is yes. Here’s why.

3 Ways to Woo Millennials for More Effective Fundraising

Millennials may be young, but they’re mighty in number and make excellent brand evangelists. However, they’re largely overlooked by many nonprofits.

How to Find Your Voice in Social Media—Something Worth Saying

A few years ago, the social media plan for many small businesses was “Just do it.” Today, that strategy is so “a few years ago.” Before throwing yourself in, you need to know how to find your voice in social media.

Ask and You Shall (Likely) Receive: How to Optimize Your Year-End Appeal

During the holiday season, it’s important to know how to optimize your year-end appeal during the holidays. People are in a charitable mood, plus they want the tax break––you just need to convince them why their dollars should go to your organization.

Social Media and the Rule of Thirds

In deciding what to tweet, post and upload on social media, the “rule of thirds” is a good way to keep people interested. Here’s how to keep your conversation interesting.

Get to the Point: Five Tips on Writing for Direct Mail

We can all Facebook, text, email, tweet and Instagram each other till our fingers bleed, but still—there’s still nothing like getting mail. And by mail, I mean “tangible, stuffed in your mailbox and delivered by the USPS guy” mail. Remember that?