Online marketing gets more innovative and creative as the years go by, so it’s hard to pick out one campaign that stands out over the rest. That’s why we picked seven. Take a look at some of this year’s best online marketing campaigns.

When you brainstorm on what updates need to be made to your nonprofit website, who do you get feedback from? You’re probably forgetting someone. Try talking to the people who actually use your website.

With the recent release of HubSpot’s Marketing Grader, I’ve received several questions already about interpreting the results and what they exactly mean. Here’s a quick synopsis and a breakdown of the grade their Marketing Grader received.

Over the years, I’ve compiled a list of common mistakes you should avoid when building your website page URLs. Here’s a rundown with some concrete examples of what you should and should not do.

Add one more social network to your list of places to see and be seen––Google+ Brand Pages have arrived, and companies are scrambling to stake their claim on the up-and-coming social site.

There’s a good chance that Lady Gaga is more popular than you. But how did she rise to the top so quickly? Here are a few marketing lessons you can learn from the reigning queen of pop.

In this SEO step, we’ll be tackling your website traffic trends. This is important, as we are checking to see how your website has been performing—what has and hasn’t been working for you.

You’ve made it to the fourth week of this five step SEO action plan. It’s time to take what you’ve learned the past three weeks and apply it to using local directories online.

Welcome to the third week of this five step SEO action plan. This week, we’re taking what you’ve learned from the past two steps and incorporating them into the title tags on the pages of your website.

Last week, you went on a hunt for keywords that pertain to your business and your mission. Now it’s time to examine your website, all of the pages you have on it, and see how you’re currently incorporating keywords.